The New Range Rover Velar R-Dynamic HSE D300 – Pt1

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Back in March of this year, Jaguar Land Rover unveiled its latest addition to an ever-expanding SUV range. The new Range Rover Velar. Named after the original name of the Range Rover Classic prototype, the Velar is now the fourth member of the Range Rover family, sitting nicely between the shorter wheel-based Evoque and the “baby Range Rover” RR Sport. The big question here is why? Why do we need yet another category if SUV? There are thousands of them on the roads now, with the majority of new cars sales being SUV and crossover vehicles, Jaguar Land Rover’s plans to double the number of units sold in the coming year is well and truly underway.

Looks wise, there is simply no denying the Velar is a handsome piece of design. The model I drove was a top spec diesel model, the R-Dynamic HSE D300 with the added black pack and opening glass roof. From the front, it looks very aggressive with Land Rovers new mesh grill and square LED daylight running lights (a look that now being rolled out as the facelift of the RR Sport and full-fat Rangie) and the rear end is also beautifully designed. From the side, the body is longer and higher than the Evoque but the roofline is much lower and sleeker than the slightly larger Sport giving it more of a coupe-like silhouette. The retracting door handles are also a lovely touch, a lot like the ones first seen on the Tesla Model S. It gives the doors a beautiful flat profile when you look down the lines of the car’s body. With this being a top spec model, it has the 21″ 10-spoke wheels in black along with black badges, black accents and black grills. It looks very stealthy and very intimidating in the rear view mirror or any car in front.

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The car may be lovely to look at from the outside, but it’s on the inside where the Velar really starts to shine. Open the driver’s door and it’s like looking into the future. It all looks very Land Rover at first, the main binnacle is now a big screen, the seats are upholstered in a plush, inviting cream leather and there is lots of piano black trim. It’s when you actually get in the car and you start to look a bit closer and it starts to appear a bit different. Where there used to be various knobs and buttons to control things like the infotainment system, the climate controls and various other settings, there is now another screen. Land Rover calls it the Touch Screen Duo, and it basically gives the driver complete control over all various settings of the car through two interactive 10-inch touchscreens. It allows you set up to adjust the media settings without interfering with the navigation screen above and you also set the various comfort and driving settings through this interface. Another little addition includes the new steering wheel controls. Again, conventional buttons have been replaced by touch sensitive pads on either side of the wheel that illuminate and adjust depending on what you are doing, like changing the media volume or selecting a different radio station etc… Since the release of the Velar, Land Rover has since announced that all this new tech will feature in the face-lifted Range Rover Sport and the full-fat model.

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It is very cool, and it’s great fun to play around with when you’re sat stationery, but I can see it become more of a problem when on the move. I sometimes feel that manufacturers are overcomplicating car interiors in the pursuit of clean and minimalist dashboards. One thing I noticed while driving that car was that with the glass roof open, all you can actually see on the display is the reflection of the sun and all the grubby fingerprints. I can also imagine this becoming very distracting and potentially dangerous for the driver as it is just another thing to distract you from the road. Maybe I’m an old man but I’ve never felt the need to take away the old knobs and buttons, I have a kind of “if it ain’t broke, don’t fix it” view on them, but I do also understand that I am not the majority target audience.

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Everywhere else in the car, it’s business as usual for the Range Rover Velar, the seats are wonderfully comfortable and the finish is just like that in the Sport and Vogue, to a very high standard, and at £75,000 before options on this particular model, that should be the case. There are also some nice little touches in addition to the feel of luxury, like the door speaker grills and the perforation pattern on the seats is in the style of lots of little Union Jack flags, reinforcing its strong British roots. I feel that might be a bit of a love it or hate it move, but I personally quite like it. There’s also a good amount of room in the back seats, definitely a vast improvement on the Evoque, and it doesn’t feel as vast as the Sport but the boot space does seem a bit limited by its sloping rear. Not great if you’re a lover of larger dogs…

You can spec your own Velar HERE

Words and photos by James Ford.

Coming soon – The Velar D300 HSE driven…

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James Ford is a UK-based automotive journalist and enthusiast who has been working with and writing about cars for many years. With a focus on luxury, prestige and super cars as well as a keen eye on classics, James reaches tens of thousands of four-wheel fans through his mix of social photography, videos and longer-form journalism. Over the years, James has tested and written about many brands like Jaguar Land Rover, Rolls Royce, Ferrari, Audi, Aston Martin, Bentley, Tesla, Mercedes Benz to name a few.

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